UK Alumni Association Official Page

Page Type
Lexington, KY

Facebook Page Fan Count for UK Alumni Association Official Page

Date Fan Count
July 10, 2017 20,994
July 03, 2017 20,985
June 26, 2017 20,976
June 19, 2017 20,966
June 12, 2017 20,955
June 05, 2017 20,940
May 29, 2017 20,925
May 22, 2017 20,827
May 15, 2017 20,723
May 08, 2017 20,690
May 01, 2017 20,671
April 24, 2017 20,642
April 17, 2017 20,623
April 10, 2017 20,618
April 03, 2017 20,607

Recent Posts by UK Alumni Association Official Page

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


Request a Demo

Back to Top