Facebook Page Fan Count for Boston University


Date Fan Count
July 10, 2017 272,875
July 03, 2017 272,583
June 26, 2017 272,410
June 19, 2017 272,246
June 12, 2017 272,009
June 05, 2017 271,635
May 29, 2017 271,381
May 22, 2017 270,717
May 15, 2017 270,030
May 08, 2017 269,575
May 01, 2017 269,437
April 24, 2017 268,766
April 17, 2017 268,110
April 10, 2017 269,447
April 03, 2017 268,284

Recent Posts by Boston University


Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.

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