After taking her SAT in April and opting in to receive information from colleges, Ashley Jackson received an e-mail from your school that included a link to their Facebook Community, built by Varsity Outreach.
Ashley, like most high school students, already had a Facebook profile and figured it would be easy enough to join your school's Community. Also, Ashley commonly checked Facebook several times a day to see pictures of friends, post on schoolmates' walls, and more. She only checked her e-mail every other day.
Ashley went to Facebook to join the Community and check out what it had to offer. She created a profile, selecting majors (biology and chemistry) and student clubs (dance and newspaper) that she was interested in. Wow, she was impressed. She had joined a Facebook Group for another school, but had only visited it once. She really liked that she could meet other students interested in your school.
Ashley was from Indianapolis, Indiana. She took a look at the Interactive Cohort Map to see if anyone from Indiana was considering your school and had added the Facebook Community. She found 45 other students, and she actually knew one of them, her friend Michelle! She sent Michelle a message asking her what she thought of your school. Michelle had visited the campus and loved it.
Your prospective students are on Facebook...
Shouldn't you be?
We can help!
Want to see our Facebook Community for yourself?
Contact us to set up a demo